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Building Online Communities For Insight & Advocacy
In our three years of building and managing online communities for brands, we’ve learned about how to build and sustain vibrant communities. We believe that successful communities are built around...
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Digital is Changing the Way Women Shop
Media We’ve just released the results of a new study that we conducted with iVillage, which reveals that digital is not only building brand preference but importantly, driving shoppers to purchase. We...
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Women’s Online Communities Powerhouses of Trust
It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for...
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Video games bring new meaning to family game night
It certainly is a sign of the times when you consider that for some families, video games are increasingly becoming the way parents and children spend time together. According to a new study conducted...
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Build Relationships, Not Billboards!
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about...
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Authentic Feedback — are you really getting it?
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the...
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